There are three main terminologies that we are going to use; Instagram reach, impressions, and engagement. To fully understand what Instagram reach is, we shall use all three of these and learn the difference.
The total number of unique visitors to your posts or stories is called Instagram reach. Furthermore, the reach can be calculated in multiple different ways, you can track it for a single post or the entire page or even a campaign.
In actuality, it is impossible to have all your followers see every one of your posts. In reference to the Instagram algorithm, it is not even possible for a post to reach all of the followers.
You should definitely work on increasing your Instagram reach since it can elevate brand awareness.